Effective Communications
Strategic Priority: Effective Communications
Goal: Engage citizens in a dialogue that is transparent, multi-faceted, and mutually respectful.
The business and decisions of the municipality and its Council and staff impact citizens significantly. The municipal decision process can be complex and difficult for citizens to fully comprehend. Historically, the traditional media has interpreted the business of the municipality and circulated it for consumption by the general public. Today, a wide variety of forums for information dissemination exist and media platforms are changing rapidly. Positively, citizens have many more options to obtain information; negatively, there are greater opportunities for citizens to be misinformed and for factual information to be misinterpreted. An evolved and effective communication approach has never been more critical for Council and for its citizens.
Objective 1: Maintain a relevant and robust Communications and Marketing Plan for the County.
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Action |
Details |
Status |
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Action 1 |
Renew the 4-year Communications and Marketing Plan implemented in 2016 with targets which include strengthening corporate identity and aligning staff resources to current media platforms. |
Due to COVID-19, this strategy was delayed. The 4-year Communications and Marketing Plan is now underway and scheduled to be complete in 2023. |
Objective 2: Enhance and evolve multiple communications platforms to effectively engage citizens and visitors.
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Action |
Details |
Status |
|---|---|---|
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Action 1 |
Redesign the County of Brant website every 3-years. |
The website redesign was completed in September 2022. |
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Action 2 |
Grow engagement and followers on social media every 4 years. |
Over a 4 year period, our goal is to:
Starting in 2018
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Action 3 |
Implement the Wayfinding Strategy by October of 2022 |
Due to COVID-19 and supply chain issues, the Wayfinding project is delayed but scheduled to be complete by the end of 2023. Phases one (1) and two (2) of the first portion of the Strategy are complete. These include the installation of the Community Identification signs and Directional signs.
For more information on the Wayfinding project, visit www.brant.ca/Plans and select "Wayfinding". |
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Action 4 |
Create plain language executive summaries for all key County plans, studies, and initiatives |
Many of the plans, studies and reports are long and technical. Executive Summaries are a quick and easy way to understand projects happening in the County of Brant. For a list of plans, studies and reports that are relevant to County business today and their executive summaries, visit our Plans, Reports and Studies webpage. To participate in projects that are seeking your feedback to help shape the plan, study, report and/or recommendation, visit www.EngageBrant.ca |
