Strategic Priority: Effective Communications
Goal: Engage citizens in a dialogue that is transparent, multi-faceted, and mutually respectful.
The business and decisions of the municipality and its Council and staff impact citizens significantly. The municipal decision process can be complex and difficult for citizens to fully comprehend. Historically, the traditional media has interpreted the business of the municipality and circulated it for consumption by the general public. Today, a wide variety of forums for information dissemination exist and media platforms are changing rapidly. Positively, citizens have many more options to obtain information; negatively, there are greater opportunities for citizens to be misinformed and for factual information to be misinterpreted. An evolved and effective communication approach has never been more critical for Council and for its citizens.
Objective 1: Maintain a relevant and robust Communications and Marketing Plan for the County.
| Action 1. Renew the 4-year Communications and Marketing Plan implemented in 2016 with targets which include strengthening corporate identify and aligning staff resources to current media platforms. |
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* A decision was passed by Council to re-consider this action item in 2021
1. Develop a Terms of Reference for the Communications and Marketing Plan by October of 2019 |
Objective 2: Enhance and evolve multiple communications platforms to effectively engage citizens and visitors.
| Action 1. Redesign the County of Brant website every 3-years. |
| Progress update: The next website redesign is due 2021. |
| Action 2. Grow engagement and followers on social media every 4 years. |
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Over a 4 year period, our goal is to: 1. Increase Facebook followers by 100%
2018 Website users:179,031
Facebook followers: 3,440 Twitter: 2,100 Instagram: 1,100
2019 Website users: 227,304 (27% increase from 2018)
Facebook followers: 5,000 (45% increase from 2018) Twitter: 2,800 (33% increase from 2018) Instagram: 2,200 (100% increase from 2018)
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| Action 3. Implement the Wayfinding Strategy by October of 2022 |
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The Wayfinding strategy is underway and on target.
Brooks Signs, a local Brant company, was awarded the contract in 2019. Throughout 2020, community identification signs will be installed in the County of Brant. Additional signage includes gateways signs and directional signs. The entire strategy is expected to be completed by the end of 2022.
For more information on the Wayfinding project, visit www.brant.ca/Plans and select "Wayfinding". |
| Action 4. Create plain language executive summaries for all key County plans, studies, and initiatives |
| Progress update pending. |
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