Strategic Priority: Effective Communications
Goal: Engage citizens in a dialogue that is transparent, multi-faceted, and mutually respectful.
The business and decisions of the municipality and its Council and staff impact citizens significantly. The municipal decision process can be complex and difficult for citizens to fully comprehend. Historically, the traditional media has interpreted the business of the municipality and circulated it for consumption by the general public. Today, a wide variety of forums for information dissemination exist and media platforms are changing rapidly. Positively, citizens have many more options to obtain information; negatively, there are greater opportunities for citizens to be misinformed and for factual information to be misinterpreted. An evolved and effective communication approach has never been more critical for Council and for its citizens.
Objective 1: Maintain a relevant and robust Communications and Marketing Plan for the County.
| Action 1. Renew the 4-year Communications and Marketing Plan implemented in 2016 with targets which include strengthening corporate identity and aligning staff resources to current media platforms. |
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A decision was passed by Council to re-consider this action item in 2021. The next Communications and Marketing Plan is scheduled to begin in late 2022. |
Objective 2: Enhance and evolve multiple communications platforms to effectively engage citizens and visitors.
| Action 1. Redesign the County of Brant website every 3-years. |
| The next website redesign is scheduled to occur in 2022. |
| Action 2. Grow engagement and followers on social media every 4 years. |
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Over a 4 year period, our goal is to: 1. Increase Facebook followers by 100% 2018 Website users:179,031 Facebook followers: 3,440 Twitter followers: 2,100 Instagram followers: 1,100 2019 Website users: 227,304 Facebook followers: 5,000 Twitter followers: 2,800 Instagram followers: 2,200 2020 Website users: 348,000 (94 % increase since 2018) Facebook followers: 6,429 (87% increase since 2018) Twitter followers:3,664 (74% increase since 2018) Instagram followers: 3,200 (191% increase since 2018) 2021 Pending |
| Action 3. Implement the Wayfinding Strategy by October of 2022 |
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The Wayfinding strategy is underway and on target. In 2020 and 2021, the Community Identification signs and Directional signs have been successfully installed. In 2022, the In-Community signs are scheduled to be installed, followed by the Gateway signs in 2023.
For more information on the Wayfinding project, visit www.brant.ca/Plans and select "Wayfinding". |
| Action 4. Create plain language executive summaries for all key County plans, studies, and initiatives |
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Many of the plans, studies and reports are long and technical. Executive summaries are a quick and easy way to understand projects happening in the County of Brant. For a list of plans, studies and reports that are relevant to County business today and their executive summaries, visit www.brant.ca/Plans. To participate in projects that are seeking your feedback to help shape the plan, study, report and/or recommendation, visit www.EngageBrant.ca.
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