Strategic Priority: Effective Communications
Goal: Engage citizens in a dialogue that is transparent, multi-faceted, and mutually respectful.
The business and decisions of the municipality and its Council and staff impact citizens significantly. The municipal decision process can be complex and difficult for citizens to fully comprehend. Historically, the traditional media has interpreted the business of the municipality and circulated it for consumption by the general public. Today, a wide variety of forums for information dissemination exist and media platforms are changing rapidly. Positively, citizens have many more options to obtain information; negatively, there are greater opportunities for citizens to be misinformed and for factual information to be misinterpreted. An evolved and effective communication approach has never been more critical for Council and for its citizens.
Objective 1: Maintain a relevant and robust Communications and Marketing Plan for the County.
| Action 1. Renew the 4-year Communications and Marketing Plan implemented in 2016 with targets which include strengthening corporate identity and aligning staff resources to current media platforms. |
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Status Update: A decision was passed by Council to re-consider this action item in 2021 due to the COVID-19 pandemic. The next Communications and Marketing Plan is scheduled to begin in 2022.
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Objective 2: Enhance and evolve multiple communications platforms to effectively engage citizens and visitors.
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Action 1. Redesign the County of Brant website every 3-years. |
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Status Update: The next website redesign is scheduled to occur in 2022. |
| Action 2. Grow engagement and followers on social media every 4 years. |
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Over a 4 year period, our goal is to: 1. Increase Facebook followers by 100% Starting in 2018
Status Update: 2021
Pending 2022
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| Action 3. Implement the Wayfinding Strategy by October of 2022 |
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Status Update: Phases one (1) and two (2) of the first portion of the Strategy are complete. These include the installation of the Community Identification signs and Directional signs. Phase 2, the In-Community signs, is expected to be complete by the end of 2022. The second portion of the Strategy, being Gateway Signage, is expected to be complete by 2023. For more information on the Wayfinding project, visit www.brant.ca/Plans and select "Wayfinding".
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| Action 4. Create plain language executive summaries for all key County plans, studies, and initiatives |
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Status Update: Many of the plans, studies and reports are long and technical. Executive Summaries are a quick and easy way to understand projects happening in the County of Brant. For a list of plans, studies and reports that are relevant to County business today and their executive summaries, visit www.brant.ca/Plans. To participate in projects that are seeking your feedback to help shape the plan, study, report and/or recommendation, visit www.EngageBrant.ca. |
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