Strategic Priority: Effective Communications
Goal: Engage citizens in a dialogue that is transparent, multi-faceted, and mutually respectful.
The business and decisions of the municipality and its Council and staff impact citizens significantly. The municipal decision process can be complex and difficult for citizens to fully comprehend. Historically, the traditional media has interpreted the business of the municipality and circulated it for consumption by the general public. Today, a wide variety of forums for information dissemination exist and media platforms are changing rapidly. Positively, citizens have many more options to obtain information; negatively, there are greater opportunities for citizens to be misinformed and for factual information to be misinterpreted. An evolved and effective communication approach has never been more critical for Council and for its citizens.
Objective 1: Maintain a relevant and robust Communications and Marketing Plan for the County.
| Action 1. Renew the 4-year Communications and Marketing Plan implemented in 2016 with targets which include strengthening corporate identify and aligning staff resources to current media platforms. |
| 1. Develop a Terms of Reference for the Communications and Marketing Plan by October of 2019 2. Present the updated Communications and Marketing Plan to Council by June of 2020 |
Objective 2: Enhance and evolve multiple communications platforms to effectively engage citizens and visitors.
| Action 1. Redesign the County of Brant website every 3-years. |
| Progress update: The next website redesign is due 2021. |
| Action 2. Grow engagement and followers on social media every 4 years. |
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Over a 4 year period, our goal is to: 1. Increase Facebook followers by 100%
Check back here for progress updates at the end of 2019. |
| Action 3. Implement the Wayfinding Strategy by October of 2022 |
| Progress update: The Wayfinding Request for Proposal is active from September to October 2019. |
| Action 4. Create plain language executive summaries for all key County plans, studies, and initiatives |
| Progress update pending. |
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